Promote Your Blog website step by step guideline

Promoting your blog is where I see the majority of bloggers fail. There are lots of great bloggers out there that no one has ever heard about, simply because they don’t know how, or just don’t want, to promote their blog.

The most important tip I can give you about promoting your blog is to not be shy about telling people about your blog!

I have heard from many bloggers who tell me that they don’t promote their blog simply because they don’t feel it is worthy of promotion. They say things like “I don’t have enough posts yet” or “I need to work on my site design first”.

Don’t do this to yourself! If you have put in the time to setup a great site and with great content, then you need to tell people about it. Be proud of the work you have put in.

So just how do you promote your blog? Well, it turns out the most effective methods of promotion are free!

1. Email marketing

A lot of the other tips on this list are about getting new readers to your blog. But if you want to build a real following you not only need new readers, you also have to keep first-time readers coming back!

This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.

Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested (hint: every blogger who wants more readers needs to read this guide).

2. Social networks

Chances are that you already have a Facebook account, and maybe even a Twitter account as well. So when you post something on your blog, make sure that you also post a link to your blog post on your social accounts.

It also helps to connect with other people interested in your topic. Send a friend request to the top bloggers in your niche and make sure to follow them on Twitter as well.

You may be surprised at just how many people will find your post interesting and then share the link with their friends.

3. Commenting on other blogs

On many blogs you can leave a comment along with a link back to your own blog. If you make useful comments on blogs related to your topic you will be putting your blog right in front of people who you know are interested in your topic.

Caution! Do not abuse this method.

If you are leaving terrible comments on posts just to get your name out there this will only hurt your blog. Furthermore, poor quality comments are likely to be deleted by the blog owner anyway.

If you make a useful comment people are more likely to visit your site, since they will want to hear more about what you have to say on the topic.

4. Link to other blogs

One the best ideas for writing a blog post is to write a response to a post from another blog. This could be a blog post you disagree with, or simply a topic that you have something else to add to. When you do this, make sure to link to the blog you are responding to. On most blogs this creates what is known as a “trackback”.

A trackback simply means that the blog you linked to will also post a link (automatically) to your blog. This means that anyone reading the other person’s blog post will also see the link to your blog, and hopefully click on it to visit your site.

5. Guest posting

Another way to get readers of other blogs to hear about your blog is to write guest posts. To write a guest post you simply need to contact other blog owners and offer to write a post for their site.

Not all bloggers are open to this idea, but if you can find a few who are it is a great deal for everyone. You provide them with quality content, and in return you put a link to your blog in your post. If people enjoy your guest post then they are likely to visit your blog for more great content.Promoting your blog is where I see the majority of bloggers fail. There are lots of great bloggers out there that no one has ever heard about, simply because they don’t know how, or just don’t want, to promote their blog.

The most important tip I can give you about promoting your blog is to not be shy about telling people about your blog!

I have heard from many bloggers who tell me that they don’t promote their blog simply because they don’t feel it is worthy of promotion. They say things like “I don’t have enough posts yet” or “I need to work on my site design first”.

Don’t do this to yourself! If you have put in the time to setup a great site and with great content, then you need to tell people about it. Be proud of the work you have put in.

So just how do you promote your blog? Well, it turns out the most effective methods of promotion are free!

1. Email marketing

A lot of the other tips on this list are about getting new readers to your blog. But if you want to build a real following you not only need new readers, you also have to keep first-time readers coming back!

This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.

Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested (hint: every blogger who wants more readers needs to read this guide).

2. Social networks

Chances are that you already have a Facebook account, and maybe even a Twitter account as well. So when you post something on your blog, make sure that you also post a link to your blog post on your social accounts.

It also helps to connect with other people interested in your topic. Send a friend request to the top bloggers in your niche and make sure to follow them on Twitter as well.

You may be surprised at just how many people will find your post interesting and then share the link with their friends.

3. Commenting on other blogs

On many blogs you can leave a comment along with a link back to your own blog. If you make useful comments on blogs related to your topic you will be putting your blog right in front of people who you know are interested in your topic.

Caution! Do not abuse this method.

If you are leaving terrible comments on posts just to get your name out there this will only hurt your blog. Furthermore, poor quality comments are likely to be deleted by the blog owner anyway.

If you make a useful comment people are more likely to visit your site, since they will want to hear more about what you have to say on the topic.

4. Link to other blogs

One the best ideas for writing a blog post is to write a response to a post from another blog. This could be a blog post you disagree with, or simply a topic that you have something else to add to. When you do this, make sure to link to the blog you are responding to. On most blogs this creates what is known as a “trackback”.

A trackback simply means that the blog you linked to will also post a link (automatically) to your blog. This means that anyone reading the other person’s blog post will also see the link to your blog, and hopefully click on it to visit your site.

5. Guest posting

Another way to get readers of other blogs to hear about your blog is to write guest posts. To write a guest post you simply need to contact other blog owners and offer to write a post for their site.

Not all bloggers are open to this idea, but if you can find a few who are it is a great deal for everyone. You provide them with quality content, and in return you put a link to your blog in your post. If people enjoy your guest post then they are likely to visit your blog for more great content.